A digital twin is a data model that mirrors a real system. For a business, that means a continuously updated model of products, content, traffic, and revenue that software can query instead of the scattered originals.
The most practical near-term use isn't simulation — it's context: giving AI systems an accurate, current picture of the business so their analysis and output reflect reality.
Why it matters
Most AI advice about your business is generic because the AI has no model of your business. A living model closes that gap.